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Voyantic and Ultra Runner Noora Honkala Starting Marketing Co-operation

Nov 01, 2017

Voyantic, the global leader in performance measurement solutions for RFID (radio frequency identification), is proud to announce that they have started marketing co-operation together with Noora Honkala, a 25-year-old Finnish ultra runner.

Ultramarathon, also called ultra running, is any long-distance running race longer than the traditional marathon length of 42.195 kilometers. Despite of her young age compared to most ultra runners, Noora Honkala already holds the National record for both 12-hour and 24-hour running. She is also the youngest woman ever to finish Spartathlon, a 246-kilometer ultramarathon race held annually in Greece.

“The new co-operation with Voyantic enables my comprehensive and professional sports career. Ultra running is a very demanding sport and to succeed on it on top level, one needs to invest in it full time. Versatile practicing in good conditions is in key position.” explains Noora Honkala.
“Now I am able to plan long term and execute my season in the best possible way to succeed in my future goals; the World Championships of 100 kilometer running in 2018, and the World Championships of 24-hour running in 2019.” she rejoices.

“We are excited about the co-operation with Noora as we share the same values of long term commitment and dedication to reach ambitious targets. Another common factor for Noora in sports and for Voyantic in business is the importance of service and maintenance team to enable and ensure continuous high performance under any circumstances.” says Harri Tulimaa, Vice President of Sales at Voyantic.

For more information about Noora Honkala, please visit
For more information about Voyantic, please visit and Voyantic in Facebook.

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500th Voyantic RFID Test System Delivered to Datamars

Aug 09, 2017

Voyantic is the global leader in performance measurement solutions for RFID. The company started delivering Tagformance Laboratory measurement systems in 2007 and Tagsurance Production testers in 2011. Since then our systems have been delivered to 33 countries in 5 continents. Over the years the Voyantic offering has been extended from UHF to cover also HF/NFC frequencies and increased functionality for application testing, protocol analysis and encoding.

Voyantic is proud to announce that the company recently reached a remarkable milestone, when the 500th RFID test system produced by the company was delivered to Datamars SA. Datamars has made large use of both Voyantic lab equipment (Tagformance) and test production equipment (Tagsurance) since 2012.

During the last years, Datamars’ Laundrychips™ have continuously outperformed the market growth – especially after the introduction of UHF ones – thanks to constant innovation and systematic focus on quality that is widely recognized by the company’s customers. A fundamental contribution to Datamars transponders’ quality has been provided by Voyantic test equipment in both design and production phase (performance characterization and reliability tests).

“Thanks to the brilliant results we got, in the last years we kept on improving the performance of our tags and the reliability of our production lines, in order to face the new challenges coming from the market.” says Antonio Gallizzi, UHF Project Manager at Datamars. “Voyantic is a reference point in the RFID world and over the years they strengthened our ability to analyze both the tag design and the production quality control.”

During the design phase of Datamars products, Tagformance provided fundamental information (such as the transponder frequency response, both in single read and in bulk), thanks to which the company made right decisions regarding the new product up to the slightest detail. With Tagsurance systems Datamars can guarantee the electrical performances of 100% of its UHF products, with a clear advantage in terms of quality perception of the end user.

“We appreciate having had Datamars as our valued customer during the past 5 years. It has been a pleasure to see Datamars decisively investing in RFID quality and utilizing Voyantic solutions from tag design and performance verification all the way to high volume production testing” says Harri Tulimaa, Vice President of Sales at Voyantic.

The 500th Voyantic system was delivered to Datamars production facility in Thailand, where several Voyantic testers have been integrated in the production process. To celebrate this milestone, on June 27th 2017 Mr. Harri Tulimaa handed over a memento to the Datamars team in Lugano, Switzerland as a token of appreciation and dedication for RFID quality that both companies embrace and foster in their strategy and operations.

Fore more information about Datamars, please visit

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Tagformance Pro Replaces Tagformance lite

Mar 20, 2017

Tagformance Pro was launched in 2015 with a target to cover all measurement capabilities and functionalities as in prior Tagformance lite product, but also providing a more powerful platform to build future development on. Since the launch date of Tagformance Pro, the product has proven itself to be a superior and more attractive tool for RFID measurements, that today meets and clearly exceeds the performance of its predecessor.

Today Voyantic announces end-of-life schedule for Tagformance lite as follows:

  • Last order date for Tagformance lite will be June 30th, 2017
  • Tagformance lite software updates are available until the end of 2019
  • Additional Tagformance lite software suites and commercial measurement functionalities available today, will be available for purchase until further notice and at least until the end of 2019
  • Maintenance programs for Tagformance lite continue to be available until further notice, but with a modified content starting 2020, as the software updates are not delivered after 2019
  • Support and service for Tagformance lite will continue until the end of 2022.

Voyantic offers the possibility for Tagformance lite users to replace their measurement device with Tagformance Pro at a campaign price. Please contact Voyantic sales or your local distributor for further information.

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