RFID Smart Labels – A Strategic Growth Path for Traditional Label Converters

Feb 26, 2026

The label industry has always evolved alongside technology. From offset to digital printing, from manual finishing to highly automated converting lines, successful label companies have consistently adapted to changing market needs. Today, the next evolution has been well underway for some time already: smart labels powered by RFID.

While conventional label volumes continue to grow steadily, their annual growth rate remains modest. In contrast, RFID and smart labels represent one of the most dynamic segments in the broader packaging and identification market. 

According to recent industry analyses, the global RFID technology market was valued at over USD 20 billion in 2024 and is projected to more than double by 2030, growing at a compound annual rate of roughly 15–16 percent. This expansion is not theoretical; it is already visible in accelerating tag volumes, broader retailer mandates, and the rapid digitalization of supply chains worldwide.

For traditional label converters, this growth is not happening somewhere “else” in the value chain. It is happening directly adjacent to their core business.

RFID the dominating technology today in smart labels

Smart labels, especially RAIN RFID and NFC labels, are increasingly becoming a standard requirement in retail, logistics, healthcare, and industrial applications. Major retailers have moved beyond pilot projects and are scaling item-level tagging programs globally. 

Inventory accuracy improvements, shrink reduction, automated replenishment, and seamless omnichannel fulfillment have proven their return on investment. As a result, more brands are required to deliver products already tagged. That requirement flows directly to the label supplier.

Beyond retail, RFID adoption is expanding into pharmaceuticals, food logistics, manufacturing, and even regulatory-driven traceability initiatives. Sustainability reporting, digital product passports, and anti-counterfeiting measures all depend on reliable product identification. 

Not a giant leap but a small step forward

RFID enables automated data capture without line-of-sight scanning and integrates seamlessly into enterprise systems. In many use cases, barcodes alone simply cannot deliver the required efficiency or visibility anymore.

For a traditional label converter, this is strategically important. These companies already understand substrates, adhesives, high-speed web handling, die-cutting, inspection, and quality control. Adding RFID capability builds on these strengths rather than replacing them. 

The step from traditional converting to RFID converting is an evolution of the process: integrating inlay lamination or insertion into the process and ensuring that the final product meets both print and RF performance requirements.

The perceived barrier to entry is often higher than the real one. RFID inlays are standardized components supplied by specialized manufacturers. Converting technology for inlay lamination has matured significantly over the past decade. Just as importantly, testing and encoding technologies have become modular and scalable. This means a converter can start at a suitable level of investment and expand as volumes grow.

From RFID pilots to an operational infrastructure – and new opportunities in value streams

What makes today’s opportunity different from the early days of RFID is the maturity of the ecosystem. Back then many RFID programs were still pilots or limited deployments, whereas today, RFID is operational infrastructure in many global organizations. That changes the commercial dynamics. Customers no longer ask whether RFID works; they ask how quickly they can scale and how reliably suppliers can deliver.

This reliability requirement creates additional value streams for converters. In RFID, it is not enough that a label looks good and passes visual inspection. Every tag must function in the field, often within automated and business-critical processes. A non-performing tag can disrupt inventory systems, delay shipments, or compromise traceability. Therefore, end users increasingly demand documented quality assurance and performance measurement.

This is where the opportunity expands beyond simple inlay lamination. Performance testing and encoding are no longer optional add-ons; they are integral parts of delivering a professional RFID product. 

Measuring tag sensitivity across frequencies and power levels provides real data on performance consistency. Encoding enables serialization, customer-specific data structures, and compliance with retailer or regulatory requirements. Together, these capabilities allow a label converter to move from being a print supplier to becoming a smart label solution provider.

RFID adoption grows and expands to IoT

The financial logic is compelling. Traditional label markets are competitive and margin-sensitive. Smart labels, by contrast, combine physical product value with embedded digital functionality. They enable converters to increase average selling prices, offer differentiated services, and participate in higher-growth market segments. Moreover, smart label production often strengthens long-term customer relationships, because once integrated into a customer’s operational workflow, switching suppliers becomes more complex.

There is also a timing element. Existing RFID inlay and tag manufacturers will continue expanding capacity, but demand growth is strong enough to create room for new entrants, especially regionally focused or specialized players. Converters with established customer bases in retail, food, healthcare, or industrial segments are in a unique position to extend their offering directly to current clients. Instead of watching RFID requirements move upstream or downstream in the supply chain, they can capture that value themselves.

Looking forward, the smart label landscape will likely become even more integrated with broader IoT systems. Falling chip costs, improved antenna designs, more sustainable materials, and tighter software integration will further reduce adoption barriers. RFID will increasingly be seen not as a premium feature but as standard digital infrastructure embedded into everyday products.

RFID a pathway to future-proof business

For traditional label converters, the question is therefore not whether RFID will grow. Market data and customer mandates already confirm that it will. The real question is strategic positioning: will the company participate in that growth or remain confined to lower-growth conventional segments?

Entering RFID does require investment in knowledge, process adaptation, and equipment. However, the foundations are already present in most modern converting operations. With the right partners and a phased approach, the transition can be managed confidently and profitably.

Smart labels are not just an additional product category. They represent a pathway to future-proofing the business, deepening customer relationships, and moving higher in the value chain. For traditional label companies willing to evolve, the opportunity is not only real — it is accelerating.

How Tagsurance coupling elements upgrade: Snoop Pro™ Mini 3.0 & Snoop Pro™ Tiny 2.0

Feb 05, 2026

Voyantic Snoop Pro™ Mini and Snoop Pro™ Tiny have shiny new looks and upgraded features. Read this blog post by our Senior Hardware Designer Sami Rautanen to deep dive into the development work of the upgraded components. 

Last year we released the upgraded version of Snoop Pro™ coupling element and now it’s time to do the same for its little siblings: Voyantic Snoop Pro™ Mini & Snoop Pro™ Tiny. For the remainder of this text I’ll just refer to them as “Mini” and “Tiny”.

There has been quite a bit of detailed design work and testing to get these released. To see what’s new with them, keep scrolling to the longer article!

If you are too busy at the moment, here is a short summary of the article:

  • Snoop Pro™ Mini 3.0 with integrated strobe
    • Mechanically almost backwards compatible (shielding plates, attachment holes, geometry) but the strobe connector and cable take additional space
    • RF performance backwards compatible with v2 with a couple of exceptions:
      • Narrow tag near shielding plate opening edge when the opening is ≥ 50 mm long
      • Any kind of extensions
  • Snoop Pro™ Tiny 2.0 with integrated strobe
    • Mechanically almost backwards compatible (shielding plates, attachment holes, geometry) but the strobe connector and cable take additional space and one attachment hole was removed
    • RF performance not backwards compatible (although usually close)

New looks & integrated strobe feature

Okay, maybe the new look isn’t that new after the Snoop Pro™ 2.0 but it’s still new for Mini & Tiny. Their looks didn’t change too dramatically, some new colours, texts and switches.

Figure 1. Mini 3.0 & Tiny 2.0 appearance. 0603 SMD resistor for scale and confusion.

The new versions of Mini & Tiny feature a built-in strobe light, making it easy to use whenever the functionality is needed. The strobe light illuminates the tag from below, making the tag antenna visible in most cases and helping ensure accurate setup of the test start location. The white colour is actually no coincidence; it is used to make the strobe effect better. With the light coming from below the material the illumination effect is strong. 

Both Mini & Tiny have a switch to turn the strobe ON/OFF but only the Mini has the switch for the Fail indicator. There was simply no room for it in the Tiny so the Fail indicator in Tiny is always ON (well, at least as long as the strobe cable is connected to the Snoop). Mini & Tiny can also be used without connecting the strobe cable.

About the RF performance variance and backwards compatibility of the Mini v3.0

This is pretty awesome; with a careful design we were able to squeeze the unit-to-unit variance to better levels. This will allow a better tag production quality since the Snoop will have less impact on the result variance between different lanes. 

Here’s an example measured with a bunch of different Mini 3.0 with some tag:

Figure 2. Example of a typical unit-to-unit result variation of Mini 3.0.

You know what? Let’s look at a different one also:

Figure 3. Another example of a typical unit-to-unit result variation of Mini 3.0.

That’s not much variation, with this the Mini 3.0 should not be a limiting factor for result variation in tag production.

The backwards compatibility is divided in two parts: mechanical and RF. Mechanically the new version is pretty much backwards compatible:

  • Old shielding plates fit (different magnets to make the change easier)
  • No changes in the attachment hole sizes or positions
  • Adding the connector for the strobe took some space that breaks the borders of the previous version outlines and of course connecting the strobe cable takes space that was previously unused

So, we needed to break the mechanical backwards compatibility here to enable the strobe functionality.

With the RF performance it was way trickier to achieve backwards compatibility and actually it was not fully achieved. Let’s dig into that a bit more. We have defined the backwards compatibility as follows:

  • The results are within the envelope of the previous version

OR

  • The results are within ±1.0 dB from the center of the previous version envelope (need to allow some kind of unit-to-unit variance, unfortunately nothing is ideal in the world we’re living in)

Let’s take a look at some examples of how this looks like with real measurements. I took a small batch of both v2 and v3.0 Minis and some random tag that just happened to be close enough to my desk so I didn’t have to get up. The results with the that tag:

Figure 4. Illustrated example of the Mini 3.0 RF backwards performance with one tag type.

As you can see, with this tag the Mini v3.0 results are not within the v2 envelope across the frequency range, but the results are still within ±1.0 dB from the center of the envelope in those cases.

To find another tag I actually had to move from my desk, luckily my chair has wheels. Here are the results:

Figure 5. Illustrated example of the Mini 3.0 RF backwards performance with some other tag type.

Both results are similar. Again, there’s an area where the Mini v3.0 results are not within the v2 envelope but still very close, most of the time the results are within the envelope.But! Then there’s the situation where the Mini v3.0 results are not backwards compatible: a narrow tag near the shielding plate opening edge when the opening is ≥50 mm. Let’s take a look at an example:

Figure 6. An illustrated example of a narrow tag near shielding plate opening edge.

The narrow tag is relatively close to the shielding plate opening edge and with the Mini v3.0 it requires less power to wake up (yellow curves for v2, blue curves for v3.0):

Figure 7. Narrow tag near 60 mm (largest) shielding plate opening edge, Mini v2 vs Mini v3.0.

Even though the difference is not much it still breaks our definition of the backwards compatibility in some cases. Usually, such tags have a small pitch between consecutive tags at the inlay manufacturing stage and this problem gets smaller as the shielding plate opening gets smaller -> such a situation is unusual at the inlay stage. However, in label converting stage a larger pitch could be more common.

During the development a much larger set of different tag types was tested but of course it’s impossible to test every single tag type that exists so it’s important to keep in mind that the difference in results between Mini v2 and v3.0 is tag size, antenna geometry, chip and tag orientation dependent.

There are a few different extensions for Snoops such as the Swan and the situation can get very complex when any kind of extensions are used, no RF backwards compatibility can be promised with any of them. However, they do still fit the Mini and can be used but should only be used when really needed.

About the RF performance variance and backwards compatibility of the Tiny v2.0

Again, lets start with the mechanics. 

  • Old shielding plates fit (different magnets to make the change easier)
  • Removed one of the attachment holes to make room for the Strobe connector, but the rest remain unharmed
  • Adding the connector for the strobe took some space that breaks the borders of the previous version outlines and of course connecting the strobe cable takes space that was previously unused

RF-wise Tiny is a real tricky one to develop due to the small geometry, mainly because the distance between the coupling element and the tag is very small and therefore even small changes might cause surprisingly large differences. During the development we decided to make changes that break the RF backwards compatibility, so keep that in mind when mixing Tiny v1 with v2.0.

As with Mini v3.0, Tiny v2.0 has a very good unit-to-unit variation. Here are examples of a batch of 9 Tiny v2.0 with a couple of different tags.

Figure 8.Example of a typical unit-to-unit result variation of Tiny 2.0.

Figure 9. Another example of a typical unit-to-unit result variation of Tiny 2.0.

The result variation is at pretty much the same level as with Mini v3.0. As said before, this is nice because the Snoops don’t cause much variations between lanes.

Combining QA and Encoding: The Next Efficiency Breakthrough in RAIN RFID Production

Nov 21, 2025

RAIN RFID encoding has traditionally taken place late in the production process, often across multiple parties and disconnected systems. This blog looks at why encoding workflows may be shifting, how integrating encoding with quality control can streamline production, and what new business opportunities this creates for converters, manufacturers, and other players in the value chain.

In most RAIN RFID production environments, tag personalization is done at a late stage in the production process — just before the label is attached to the item. This is partly due to legacy processes, but at the center lies one key issue: data for encoding, such as unique item-level information, is often only finalized late in the process. Many times, the personalization part of the process is also outsourced to a separate party.

Streamlining the production chain can open up new business opportunities. Label converters can take on a larger role by handling encoding during the converting process, or partial data can be encoded already at the chip attachment stage when the process and data flows support it.

Encoding can thus shift from being a costly bottleneck to becoming a competitive advantage. RAIN RFID tag volumes will continue to grow, and the need for encoding—one way or another—will grow with them. With efficient, scalable processes, the margin per encoded tag can increase, and with large volumes, this margin improvement becomes significant. 

In our previous blog, we looked at the most common encoding methods, compared desktop printers with inline systems, and broke down how their ROI differs as production volumes grow. While printers work well for small batches, inline encoding with integrated quality assurance provides clearly lower per-tag costs and better scalability at higher volumes.

Combining Steps in the Process

For converters or manufacturers already using an integrated quality control system in their inline machines, combining two steps into one is already possible today. 

It is possible to handle both quality control and high-speed encoding within a single system — no handoff or secondary systems required. Unlike desktop printer setups, these integrated solutions scale: production can start with a single line and expand by adding more lanes or stations as demand increases, lowering per-unit costs while improving speed, quality, and traceability.

Quality control is already implemented in most bonding machines producing RAIN RFID. By including encoding capabilities, these machines can integrate encoding and verification directly into the production line, simplifying the process and enabling concrete opportunities for optimization.

These changes demand a lot from both processes and people, and optimization is always case-specific. However, the technology is already available. Moving beyond how things are done today and recognizing the future opportunities strengthens the position of the organizations that act early as the market continues to grow and tag volumes increase.

Things to Consider When Scaling Up

As the demand for RAIN RFID tags continues to grow, companies in the value chain needs a clear plan for scaling up. Encoding solutions must be able to grow with rising tag volumes, so that doubling volumes does not double the cost or complexity.

Manual and fragmented encoding processes tend to limit scalability and squeeze margins, especially when desktop printers are pushed beyond the small-batch use cases where they work best. In contrast, inline encoding solutions with integrated quality control help keep per-tag costs low and support high-volume production.

Encoding is no longer just a technical step; it can become a strategic business lever. Companies that treat encoding as part of their value proposition — for example by combining encoding and quality testing into a single, streamlined process — improve efficiency, strengthen their role in the value chain, and position themselves for profitable growth as RAIN RFID adoption expands.

Get insights on Tagsurance 3 system with encoding feature in action.

In this on-demand demo webinar, we will walk you through the new system in practice.

Choosing the Right Encoding Method in Large-Scale RAIN RFID Tag Production

Nov 21, 2025

Encoding influences the total cost, speed, and efficiency across the entire RAIN RFID tag value chain, from manufacturing to the end customer. In this post, we look at the most common encoding methods, compare desktop printers with inline systems, and break down how their ROI differs as production volumes grow.

Encoding, or personalization, is a crucial step in the RAIN RFID value chain, as it provides the tag with the meaningful data required for its intended use. It allows the tagged item to be synchronized with systems like inventory management, unlocking countless use cases where users can identify, locate, authenticate, and interact with each item. Therefore, the majority of the tags are encoded before they are shipped out, or the label is applied.

Although personalization is essential for the end use, encoding can often be an inefficient or costly step in the workflow.

The Costs of Label Encoding

There are some finishing lines for the personalization, and for many, desktop RAIN RFID printers have served — and continue to serve — well for encoding. The printers offer low initial investment costs, ease of use, and are sufficient for small batches.

However, these systems don’t scale. Their limitations become apparent as production volumes grow or complexity increases. Many of the finishing line systems are self-made or one-off (few off) systems from miscellaneous suppliers. Less-than-perfect systems and processes introduce delays, raise per-label costs, and increase the risk of errors.

Ultimately, you’re paying not just for the hardware, but also for operator time — and, in the worst case, for material waste and quality issues.

Real cost of encoding:

  • Hardware
  • Operator time
  • Unplanned downtime
  • Waste
  • Errors

Personalization can take place at several different stages of the value chain

Traditionally, personalization occurs in the final stages of RAIN RFID tag production, just before the tag is applied to its end-use item. In some cases, the inlay manufacturer handles encoding, selling inlays with customer-specific data already embedded. Label converters may encode and sell labels that already contain customer data.

RAIN RFID labels can also be encoded by service bureaus specializing in data management and encoding. End users may choose to purchase blank labels and perform encoding in-house. In addition, various intermediaries — such as system integrators or other service providers — may also handle encoding.

Regardless of who performs the encoding, the key question remains: how to encode in a cost-efficient way.

The comparison: when inline encoding is the better option

Larger machines are needed to address the scalability limitations of desktop printers. Industrial-grade RAIN RFID machines today can produce and encode tags at speeds ranging from 1,000 to over 1,000,000 units per hour. 

But speed alone isn’t the breakthrough. The question is at which point the investment becomes viable. For example, frequently starting and stopping a high-speed machine makes little sense if only small batches are being produced.

We have worked on some comparisons to evaluate the benefits and ROI of the industrial-scale encoding solution. The comparison and the key parameters are shown in the table below.

Metric10 pcs printersInline encoding
Initial Setup Cost10’000 USDContact Voyantic
Monthly Throughput1’500’000 pcs50’000’000 pcs
Operators per Shift11
Quality ControlN/A100% Quality Assurance
ScalabilityLimited due to the required floor space and the number of operatorsScales easily to large volumes

For short runs and smaller operations, printers still earn their place. Yet when volumes grow, the economics shift: inline encoding outperforms by delivering higher throughput, dramatically lower per-tag costs, and built-in quality assurance. In other words, if you’re preparing for mid to high-volume RFID adoption that meets the quality standards, inline encoding is the strategy that keeps your production efficient — and your business competitive.

Get insights on Tagsurance 3 system with encoding feature in action.

In this on-demand demo webinar, we will walk you through the new system in practice.

Best Practices for RAIN RFID Label Quality Testing

Oct 06, 2025

RAIN RFID, aka UHF RFID aka EPC RFID, is the technology used in connecting billions of everyday items to the Internet. RAIN tag production is forecasted to reach 115 billion units by 2028. We are seeing this strong growth continue. As a result, huge amounts of new production capacity will be needed, which means that 

  • more machines are needed,
  • single-lane machines need to be converted into multilane machines, and
  • machine lane speeds must be increased.

At the same time, RAIN RFID users have started to pay more attention to their RFID label quality.

In this article, I will share Voyantic’s experiences and views on RAIN RFID quality testing:

  • What is essential in planning quality testing in RAIN RFID label manufacturing?
  • What are the current best practices in RFID quality testing?

What does good manufacturing quality mean for RAIN RFID tags?

At the very basic level, the good manufacturing quality of RAIN RFID tags could be defined as: “Manufactured RAIN RFID tags are not defective.” This definition is easily understandable, but it does not offer much practical help. In fact, it is misleading.  Sometimes “not defective” is interpreted as “can be read”, and that leads to problems. When RAIN tags start to break, their read range gradually decreases and, only at the very end, the tags become entirely unreadable. 

A better definition of good RAIN RFID manufacturing quality is: “Manufactured RAIN RFID tags’ sensitivities are within set variation limits”. This definition is a bit more technical, but let’s break it down:

  • Tag sensitivity describes how much power is needed for waking up a tag. Tag sensitivity is at the background of all practical performance features. For example, if a tag’s read range has changed, also its sensitivity has changed. If a tag’s orientation pattern (read range in different angles) has changed, also the sensitivity has changed. If a tag’s response strength (backscatter) has changed, the sensitivity has also changed. Shortly – any change in a tag’s performance can be seen as a change in the tag’s sensitivity. Or the other way around – if the sensitivities of two individual tags of a model are the same, they will perform similarly in every way.
  • Variation refers to consistency. Tag designs are different. Some tags are designed to have lower sensitivity (shorter read range) than others. The consistency of the performance within a tag model is important for the users. 
  • Within set limits implies that there are limits, but offers some freedom for setting the criteria. Some applications require exact read ranges – an item moving past a reader on a conveyer belt may require read ranges within some centimeters. Shorter range causes missed reads, and a longer range would risk stray readings – reading unwanted items that are not on the belt but nearby. Some applications have a higher tolerance, and a read range variation of a couple of meters may not be a problem.

RAIN RFID manufacturing quality is good when “Manufactured RAIN RFID tags’ sensitivities are within set variation limits”. This definition also works from a practical point of view.

What does the RF performance of RAIN RFID tags mean?

From a practical point of view, the RF performance of a RAIN RFID tag defines 

  • how far the tag is readable
  • at different angles
  • when the tag is attached to an item.

In tag datasheets, these are commonly described with graphs.

  • An orientation pattern shows how well a tag can be read when it points to a reader from different angles.
  • A threshold curve shows the tag sensitivity – how much power is needed to wake up the tag at different frequencies. A version of the threshold curve may show read range instead of power. 
Picture: Threshold sweep and orientation graphs from Tageos EOS-500 datasheet

Good quality manufacturing produces tags that have consistently similar orientation patterns and threshold curves. The good news for manufacturers is that full measurement is not needed to check that the tags are similar to each other. In fact, this can be checked with minimal test procedures.

How should RAIN RFID tag quality be tested in manufacturing?

It should be kept in mind that one method does not fit everyone. However, RAIN RFID industry seems to be converging towards the following methodology. 

These are the current best practices:

  1. Far-field performance of the tag is tested
  2. Test recipe that separates good and bad tags efficiently
  3. Cross reading is reliably prevented

These best practices may seem simple and obvious, but there are details to consider. Let’s look at these key points in detail.

1. Far-field performance of the tag is tested

In production machines tags are close to each other. Close proximity reading is needed for preventing cross-reading, and for practical reasons. At the same time, a quality test needs to address the far-field performance of the tag. A common near-field antenna cannot be used. Voyantic has solved this close proximity vs. far-field conflict with the patented Snoop Pro antenna concept. This unique antenna requires the tag to use its far-field properties in close proximity.

2. Test recipe that separates good and bad tags efficiently

Separating good and bad tags is an obvious requirement. But how to do it efficiently, at production speeds, when tags fly over the antenna at high speeds? A current best practice test recipe is often referred to as the “three-point test” or “3-point test”. The three-point test recipe includes 

  • testing the tag at three different frequencies across a wide frequency band (hence the 3-point test name)
  • checking that the tag sensitivities are within 3 dB from each other (+/- 1.5 dB)
  • checking that the tag’s EPC code can be inventoried

This is how the test recipe is created:

  • A good starting point is to set test frequencies to 820 MHz, 950 MHz, and 1080 Mhz
  • Adjust one of the points to match the tags’ lower resonance frequency
  • If possible, adjust another frequency to match with the tags’ upper resonance frequency. 
  • select third frequency so that the frequency spread is at least 100 MHz
  • at least one of the points should be an inventory test (for reading EPC)
  • at least one of the frequencies should be a sensitivity test, with 3dB between upper and lower limits
  • the power level for the points should be set so that tag sensitivity in each point is within 3 dB, or +/- 1.5 dB 

Considering the recipe, this 3-point test could be described as the current industry best practice.

Picture: 3-point test recipe as seen in the Tagsurance® 3 recipe builder

In the sample tag (above graph)  both resonance frequencies (868 MHz and 995 MHz) are in the available frequency range. The sensitivity test is set to the lower resonance frequency and the point test is set to the upper resonance frequency. Because the frequency spread is over 100 MHz, the third frequency is set in between. An inventory test is set to this frequency. 

In the above picture, the curve is a median performance tag’s threshold sensitivity curve (reference).

Shows sensitivity test frequency and power range, in addition, a 3 dB range is set for the acceptance criteria. the frequency is set to the lower resonance frequency.

Shows the point test frequency and power. The power level is set 1.5 dB above the threshold of a median performance tag.

Shows the Inventory test frequency and power (for reading EPC/UII code).

3. Prevent cross-reading

Cross-reading occurs when one tag is thought to be read, but in fact, data comes from another, nearby tag.

In normal use, RAIN RFID tags are inventoried. They are read with a speed of more than a hundred tags per second. Testing production quality is different. Tags are tested one at a time, and it is critical to be sure that the results are from the right tag, even if another tag is just millimeters away. And to add to the complexity, all has to happen while the tags move at high speeds across the antenna. 

Voyantic’s Snoop Pro antenna concept includes a method for completely preventing cross-readings. The antenna concept includes a shielding plate with dimensions matched to the inlay’s antenna and repeat length dimensions. This solution assures that cross-readings do not occur.

In addition to the above comments, 2 more notes can be added from the manufacturing point of view.

4. Speed

Production is about the combination of speed, capacity, and quality. Quality testing UHF RFID tags should not be the bottleneck for production. If any machine output needs to be limited because of quality testing, this would add to the cost of quality.

Voyantic Tagsurance 3 system is designed for high-speed production lines, for continuous production use. 

5. Automation

RAIN RFID tags are manufactured in volumes in different machines. Production runs are in millions, and any sample testing is not possible in practice. A common requirement is that tags of unknown quality are not accepted, this forces testing to cover 100% of the manufactured tags. 

The testing must be automated and integrated into the manufacturing machine. 

Voyantic Tagsurance 3 system can be easily integrated into any machine. 

Are there quality standards or specifications to follow? What about quality certifications?

Common quality standards and practices such as ISO9000 series standards and six sigma can be applied to RAIN RFID. However, these standards do not offer practical advice on acceptable quality limits. 

Exact quality limits have emerged within the RAIN RFID industry. The above-mentioned three-point test and tag sensitivity variation within 3dB is a commonly accepted good practice.

ARC RFID lab is offering quality certification for UHF RFID / RAIN RFID inlay manufacturers as a part of their tag certification program. Correctly implemented three-point test using Voyantic Tagsurace system meets these requirements.

The 3dB variation and three-point testing cannot be used every time – adjustments may be needed. The quality requirements arise from the RAIN RFID / UHF RFID users’ consistency requirements. If an RFID user needs very tight read range tolerances, a smaller variation limit may be needed, and in some cases, wider tolerances may be perfect for the customer. 

Learn more about 3-Point Testing with Tagsurance 3

On-Demand Webinar: RAIN RFID 101 for Label Converters

Watch the 60-minute crash course on RFID essentials

Why are your customers talking about RFID now?  What specifically is RAIN RFID? How can you get going? What do you need to consider to avoid claims and rework?

This text was published 2022 for the first time and was republished with edited content in 10/2025.

RAIN RFID Is Evolving – An Industry Pioneer Looks Years Ahead

May 02, 2025

The global use of RAIN RFID is skyrocketing. Application areas are diversifying, and quality requirements are becoming more stringent. At the same time, tags are increasingly integrated directly into products rather than applied as separate labels. Industry pioneer Voyantic believes the next major step in the RFID sector is a shift toward networked, intelligent, and transparent quality management. The company’s latest product release, version 4.0 of Tagsurance® 3, is designed to support this direction.

Key Updates Propel RFID Technology Forward

The new version combines two major advancements: network connectivity and encoding functionality. According to Voyantic General Manager Jukka Voutilainen, these features make it possible to examine the entire RFID production process from a new perspective.

“The combination allows testing and encoding to take place at different stages of production, and the collected data can be integrated into a comprehensive quality management dataset”, Voutilainen explains.

Voyantic’s systems now enable precise measurement of the electrical performance of tags. The encoding feature adds a completely new dimension: verification and management of the data content. At the same time, the system has been designed to scale and connect securely to the internet, enhancing usability in large, cross-company production chains.

Three Trends Shaping the Industry

Voyantic’s development work is guided by a clear long-term vision: RAIN RFID technology has to be reliable and care-free for the end users. Voutilainen identifies three major trends that are steering the industry in the coming years.

The first trend is the integration of tags directly into products. When an RFID tag is embedded directly into the product, such as a tire or a medical syringe, it can no longer be easily replaced or tested outside the product. This means testing must occur not only before integration but possibly afterward as well. In such cases, the cost of failure can be high: a faulty tag may compromise the entire product. Quality assurance must therefore adapt more precisely to different production workflows. The modularity of Tagsurance 3 supports flexible implementation across various processes.

The second trend involves the expansion of quality expectations throughout the supply chain. Traditionally, tag quality has been enforced at chip bonding, the process step where the tag IC is attached to the antenna. It still remains the single most critical production phase. However, the end users see the quality of the tag after it has passed through various process steps, where the tag’s performance may be impacted. In addition, the supply chain often consists of multiple different parties, such as converters and service bureaus. Tagsurance 3 is designed with this in mind: it can collect and combine quality data from multiple production phases, enabling a broad and transparent view of the process.

The third trend is combining multiple data sources to ensure tag quality. Electrical performance alone is no longer sufficient— a tag may seem to work seemingly well but ends up failing prematurely in the end application. Failures like this can be identified and corrected by combining other process data with electrical performance in quality verification. Secondly, the tag also needs to contain correct and reliable information. When encoding is integrated with product data in backend systems, it becomes possible to verify tag authenticity or link it precisely to a specific item or batch. This opens new opportunities in sectors where traceability and data security are essential.

“Tagsurance 3 is built to support these industry shifts. It’s not just a testing device—it is a system that integrates quality, data, and production management in a new way”,  Voutilainen says.

The Need for Testing Will Not Decrease—Quite the Opposite

While RAIN RFID tags are already widely used in retail, emerging applications such as logistics, pharmaceuticals, and food products are imposing new requirements on the technology. In these areas, the tolerance for quality issues is minimal, and the importance of quality assurance continues to grow.

“The need for testing will certainly not decrease in the future”, Voutilainen affirms.

According to him, technological development will increasingly be shaped by customer needs and the specific requirements of different industries. The company continues to develop its products in close collaboration with customers and actively contributes to the creation of new industry standards.

“Testing systems must evolve in step with applications and demands. Our role is to be at the forefront of that progress”, Voutilainen concludes.

NRF 2025 Recap – Easiness and Increasing Integration

Jan 27, 2025

NRF trade show.

NRF is a great way to start a year and sniff the winds of the market. Some 2,600 brands with feet on the aisles manifest how the National Retail Federation’s Big Show is the most comprehensive and exhaustive retail technology show on the planet. Read more to find out what I picked up at the show.

Grand themes of RAIN RFID

In a couple of previous years, the buzzwords at the show were AI, omni-channel sales, and loss prevention. AI and loss prevention were still present this year among myriad platforms and analytics. Looking at the demos and displays through the lens of RAIN RFID, I will point out two themes:

Easiness: For a store owner, setting up this unmanned retail solution is super easy. The construction has wheels underneath, so simply push it to its place and take up the wheels. Then plug in the wall socket, and basically, you’re done. No lifts, no wiring, no cameras, nothing. As a customer, tap your credit card as you approach the turnstile, wait for a green color to flash, and through you go – no bins, touch screens, nothing. Just walk out.

Increasing integration: RAIN is embedded in garments, packaging, smart devices, store shelves, and various business platforms. RAIN is the invisible backbone of supply chain management in various industries.

Picture of a trade show booth.

RAIN adoption in various industries

RAIN RFID has matured to a state where the functionality of the technology including the nuts and bolts are non-issues. Even better, high inventory accuracy is a core requirement for any modern retail operation – or is it?

General merchandise leads the way, but the food sector is only taking the first steps along its RAIN journey. Much education and research are still needed to understand whether traceability is needed at the item level and how RAIN labeling will be practically deployed in production processes. Also, the label products are likely to need design modifications—both in terms of materials and application processes and driving down the cost.

Chickens and Eggs coming up

Embedded tagging was present in some way or form practically at all the RAIN RFID tag provider booths on the show. This means that households will soon be filling up with tagged products.

The other side is the sleek RAIN-enabled smartphones that were on display at several booths. Yes, the first wave of products is targeted at enterprise customers, and yes, there were no RAIN-enabled iPhones yet, but the flight trajectory is correct.

Putting these two factors together, RAIN readers and tags will soon be everywhere. This underlines how the chicken-and-egg problem that our industry has long fought is finally solved.

Close picture of a trade show booth.

Retailer’s pain

The variety of suggestions is huge—reimagine, transform, re-invent, revolutionize—as is the variety of data sources. Numerous platforms can pull that data in, aggregate it, and deliver analytics, metrics, etc., in real-time. All this is an integral part of modern retail, and, in theory, making decisions and driving profits up has never been easier.

However, where should we focus, and what decisions should we make next? To me, the exhibition didn’t actually give that direction unless it was to invest in AI and hope for the best.

Circularity is not so much

Efficient supply chains and seamless purchase experiences encourage Americans to buy more and more. It is no wonder that circularity was not a discussion point, at least on the show floor level.

It is likely that the local legislation in the USA will not drive the retail sector to seek circularity in the short term, but perhaps the emerging new business models will. I restate my forecast that sustainability will hit NRF soon—it makes such an excellent buzzword for the next generation of consumers.

RAIN RFID: A Decade of Growth and the Path Forward

Jan 20, 2025

It has been almost four years since I wrote about the possibilities for the RFID industry in this decade. I figured that now would be a good time to review whether that jabbering was making sense and see how the industry has evolved during these past years. This text focuses on RAIN RFID.

The five megatrends I previously estimated that would be important drivers for the RFID industry were:

  • The development of science and technology
  • Overconsumption of resources
  • The amount of waste increases
  • Population growth and the aging of the population
  • The development of healthcare

The tag manufacturing volumes are a clear indicator of the industry moving forward. If the >20 percent annual growth for the RAIN tag manufacturing is correct, then over 50 billion were manufactured in the year 2024 and ~150 billion RAIN tags will be manufactured when we get to 2030. Not too shabby. At some point, the growth will inevitably get slower, but the market is still young and full of potential, so we can still expect quite impressive growth numbers for the industry.

An exited fellow with wristwatches on both hands pointing happily at skyrocketing sales numbers.
An excited fellow with wristwatches on both hands pointing happily at skyrocketing sales numbers.

As for market penetration, retail is still the leader when it comes to volume, but pretty much every relevant sector is expected to have >20 % CAGR in the coming years. The pharmaceutical/healthcare is also steadily growing and that is one of the sectors I listed as a possible driver for the RFID industry. Although the sector is growing, I did most likely overestimate the effect that the population aging, and counterfeit medicine have on the RFID industry.

Sustainability has much more impact on the volumes than the population aging. The overconsumption of resources is one of my favourite topics. I hate wasting pretty much anything: food, clothes, time, you name it. In this aspect, most companies are no different and that can be interpreted from the answers for how the customers see the value they get for buying RFID systems. Sustainability continues to be one of the biggest drivers for the RFID industry. Waste is not wanted.

Latest developments in the RFID industry

Okay, so they’re selling a lot of tags and estimate that to continue to the foreseeable future. That is no excuse to rest on your laurels; the industry needs to evolve and look for new opportunities. In that aspect, some interesting things are now on the table.

The EU is well known for its obsession with regulating every tiny little thing, and the RFID industry should take advantage of that. The upcoming Digital Product Passport (DPP) is an opportunity for the RFID industry, but it must be done right. For DPP, the value lies in sustainability. One of the things I was talking about in the previous blog was that RFID is not yet present in every step of a product life cycle, and DPP can add to it.

Thinking back on the product lifecycle and how RFID does not cover it fully, the part missing is the end user part of the life cycle. With only a couple hundred thousand handheld RAIN RFID readers sold yearly, it would be crazy to expect everyone to soon walk around with a reader in their pocket, right? Maybe not. Everyone (well, almost everyone) already carries a smartphone, and if that thing could be used as a RAIN RFID reader, there could be some nice opportunities to find ways to add value to that.

An empowered end user realizes she now possesses the capability to read RAIN RFID tags with her smartphone.
An empowered end user realizes she now possesses the capability to read RAIN RFID tags with her smartphone.

These development steps are drivers for circular economy and tags being embedded into items, not just separate labels that can be cut off. In some product categories, like car tires, some items are already tagged, so a Proof of Concept has already been done. Tagging items will bring some demands for the tag designs and testing/encoding:

  • Durability: If the tags should be functional throughout the tagged item life cycle, durability can be a challenge.
  • Sustainability: When a tag is part of an item, how can it be recycled? Some development steps have been taken; for example, plastic-free tags are already available.
  • Chip design: Data retention is one important thing if tags are supposed to be working for years, first throughout the supply chain and then in the hands of end users. Some applications might require more memory, of course depending on what information is needed to be stored in the tag memory.
  • Testing/Encoding Tagged items: It might be hard to use the same manufacturing lines for inlays and tagged items; investments for new systems are needed.

Summoning dark clouds

Last time, I didn’t talk much about possible threats to the RFID industry; it was all about the possibilities and good stuff. Let’s try something different this time. What kind of threats is the industry facing? I like investing in stocks, and sometimes, I try to come up with business-breaking scenarios when assessing the risk profile. Which kind of black swans could surprise and really hurt the RFID industry? I thought of three different scenarios:

  • Other technologies replacing RFID: Some other technology or combination of technologies could solve the same problems as RFID. How do we battle that? It all lies in the value provided by the RFID technology, that value must be higher than that of the technologies competing with it. The industry must evolve to answer future needs; standing still is hardly the winning strategy.
  • Radio spectrum reallocation: It’s not enough to compete against technologies trying to solve the same problems as RFID; there is a limited space in the radio spectrum, and there are other users who would love to get it. Allocating the current RFID frequencies for some totally different use would hurt a lot. Why would this ever happen? The same thing applies here as in the previous one: providing more value than the competitors is the key.
  • Security and privacy: The more the markets are flooded with RFID tags and data (this is wanted), the more opportunities there are for mischief (this is unwanted). Moving forward and evolving must not happen without taking this seriously. Fortunately, many other technologies have faced similar issues, and there is no need to reinvent the wheel. Then why is this important? Because if this goes wrong even once, coming back from that and gaining customer trust won’t be easy.
Black swan destroying RFID technology, represented by a warehouse.
Black swan destroying RFID technology, represented by a warehouse.

Grim, that’s for sure. This is not to say that these scenarios are likely to happen, but work must be done to prevent them from happening. Maybe they’re more like grey swans, not really black ones?

All in all, I think the future is looking bright for the RFID industry, and based on the growth estimates by the RFID industry players, others do, too. The growth drivers are there; now, the industry just needs to deliver. At the same time, taking an active part in the latest technological developments and different kinds of regulatory matters should ensure that RFID stays proactively on top of things.

Emerging Technologies and Expanding Applications – A Look into RFID Research in 2023

Jun 26, 2024

RFID research in 2023 shows how fast the technology is evolving beyond its traditional use cases. Recent studies explore new application areas, improved tag and antenna designs, smarter sensing capabilities, and advances that push performance, reliability, and sustainability further than before. From logistics and retail to healthcare, smart materials, and emerging IoT use cases, academic research continues to play a key role in shaping what RFID systems can do next. This article takes a closer look at the most interesting RFID research topics of the year and what they signal for the future development of RFID technology.

The following analysis examined the headlines of RFID research articles published in 2023 in Google Scholar. There has, undoubtedly, been an impressive selection of fascinating research topics, which means I can’t include all topics and papers in this analysis even if I wanted to. But let’s look at some of the most exciting topics and trends of 2023.

Application-oriented research seems to be on the rise, which is understandable given the industry’s growing and maturing. RAIN RFID use is expanding rapidly to include volume use cases outside of retail, such as healthcare, logistics, manufacturing, and many other fields. Application research supports this market development.

Research expanding from technology development to technology use is a positive sign. The spread of types of applications tells about the applicability of RAIN RFID in several areas.

RFID Sensing in Healthcare

Integrating RFID technology, sensors, and medical diagnostics advances biomedical sciences to a whole new level. This is an interesting and growingly versatile RFID research area.

Passive UHF RFID technology could detect problems with orthopedic fixators early.

On-metal Tag Design

Following the trends of previous years, several papers have been published on developing tags specifically for tagging metallic objects.

Passive RFID sensors

Batterylessness is highly popular when it comes to passive RFID sensors.

Ancient findings and artifacts from ancient city.
RFID sensors could be used to monitor the microclimatic conditions in a museum

Coupling Effects

The following studies indicate that understanding and optimizing coupling effects are crucial for enhancing RFID tag performance in various applications.

RFID Applications

Papers examining RFID applications are, not surprisingly, a rising research area.

Conclusions

In conclusion, the RFID research published in 2023 demonstrates significant advancements in various fields, including healthcare, pharmaceuticals, and intelligent transportation systems. These studies highlight the expanding applications of RFID technology, from improving medical diagnostics and monitoring to enhancing the efficiency of industrial processes and urban infrastructure. The ongoing innovation and diversification in RFID applications underscore the technology’s growing impact and potential for future developments.

EPC Gen2 UHF RFID Standard v3 – What’s Changed and Tips for Hands-on Testing

Mar 04, 2024

EPC Gen2 UHF RFID standard v3 update was recently published by GS1. The new version came with optimizations in the air interface and new commands aiming at saving time, improving accuracy, and making the inventory process more robust. In this blog, we’ll walk through some of the most significant changes in terms of inventory performance, and provide pointers on how to get started with testing and learning yourself.

More time (and power) for the chip initialization

The minimum carrier time before the first command has been increased from 1500us to 2500us. The change comes with a small compromise on total initialization time but also works for the benefit of chips which require more time to initialize. The delay is likely small enough to go unnoticed in most applications and the extra time should secure the proper initialization of all chips. Moreover, interrogator power-up is required to be faster (500us → 250us) with more allowance for undershoot and overshoot (+/-5% → -10/+20%) during the 1ms waveform settling period. The shorter rise time is unlikely to influence chip performance significantly and the greater allowance for overshoot opens up an interesting possibility to provide a short carrier level boost (1.58dB/1ms) as part of the field initialization. This kind of boost won’t change the active state operating voltage of the chip but might help them to further optimize their performance during initialization process, and ensure optimal performance of tags.

Fig. Interrogator power-up is required to be faster, but field strength is allowed to undershoot/overshoot by -10%/+20% during the 1ms waveform settling period. The total time before command was increased to 2,5ms. Source: https://ref.gs1.org/standards/gen2/3.0.0/

Field-strength adjustment filters out fringe tags

The third update on the air interface is to allow interrogators to perform field strength adjustment during Select, Challenge, Query, or QueryX commands in an attempt to prevent ghosting tags from slowing down the inventory process. Ghosting tags, also referred to as fringe tags, are tags that have such a low operating voltage, that they might get activated and respond to Query, but do not have enough energy to follow through the response to Acknowledge command. Such tags cannot be inventoried, but since they will reply to Queries, more iterations are required in the inventory process, and the time to complete the inventory cycle gets increased.

The interrogator performs the field adjustment by dropping the carrier level by 0-20% (0-1,93dB) for the duration of the command modulation. The level is adjusted down at least 500us (RF Adjust lead time) before the start of command and brought back up monotonically at the end of the command. Tags are required to tolerate such a waveform pattern and guarantee that the minimum power needed to complete the response to Acknowledge is not more than 1,93dB higher than the power needed to start replying to QueryX. In effect, with the field adjustment in use, the tags shouldn’t have enough power to respond to the adjusted Query/QueryX command unless they’re capable of replying to Acknowledge as well, which reduces the unnecessary overhead from the inventory process.

Fig. Field-adjust before Query/QueryX (upper) and after Query/QueryX/QyeryY (lower). Field-strength adjustment can be used to bring Query sensitivity closer to Ack sensitivity which may help reduce ghosting tags and improve inventory efficiency through the reduction of unnecessary iterations. Source: https://ref.gs1.org/standards/gen2/3.0.0/

New commands further improve filtering and allow simpler memory access

QueryX and QueryY, combine classic Select + Query commands in a single timed package. Unlike Select(s)+Query, they’re effectively packaging the whole series of Selects and the following Query into a single command frame. This blocks external readers from interfering with the filtering process and makes the inventory process more robust. It also prevents tags from participating if they only heard part of the QueryX/QueryY command frame. This could be the case if they’ve been moving in/out of the reader’s field of view during the inventory cycle. Lastly, the new commands come with optional configurations such as an option to choose whether the tag shall include EPC or TID into the ACK response (AckData), whether RN16 is protected with a checksum (ReplyCRC), and flexible filtering conditions: ≥, ≤, ≠, = (Comp). These parameters add flexibility to the inventory process and can be used to make the process more efficient.

Fig. QueryX/QueryY commands effectively package Select(s) + Query into a single command and provide new parameters for more efficient and robust inventory process. (click to enlarge image). Source: https://ref.gs1.org/standards/gen2/3.0.0/

ReadVar, is an alternative to Read (which also remains mandatory in the standard). The two are very close to each other, but the tag reply to ReadVar contains additional informative data. NumWords indicates number of words returned as part of the reply, MoreWords indicates the amount of data yet available in the memory to read beyond the read space, and there’s a parity bit computed over data transmitted (Parity). Overall, ReadVar command is more flexible in comparison to Read and makes tag memory access easier as the user doesn’t need to know the available memory size of the bank targeted.

Fig. ReadVar is a more flexible version of the classic Read command.
Source: https://ref.gs1.org/standards/gen2/3.0.0/

Use custom commands to test new protocol features

Tagformance Pro comes with an option to utilize user-defined custom commands in tag performance tests providing a practical means for testing some of the new Gen2 v3 features. Custom commands can be created using a standard text editor, imported to the software, and used in the performance test programs. For example, it’s possible to generate a custom Query command waveform with field adjustment and testing the effect on tag performance using Threshold sweep (see figures below). Furthermore, a custom command can also be combined with ISO 18000-63 inventory into a custom command sequence, which allows preparing e.g., ReadVar test command.

Fig. Custom command feature allows generating used-defined command waveforms which can be utilized in standard test programs, such as Threshold sweep. (Left) Normal Query waveform Query, (right) Query with field-strength adjustment and 500us RF adjust lead time.
Fig. Measurement example – Query threshold with and without field adjustment. Read sensitivity threshold provided as a reference to give an idea of difference of Query vs. Query+Ack sensitivities of the tag tested.

For more information on the updates discussed in this article and other important changes in the protocol, go to the new version of the protocol on GS1 official website. Of particular interest might also be Snapshot sensor reading procedures which were mainly mirrored from ISO-18000-63. Also, remember to check what’s new in the Tag data standard to stay current with the latest changes in the tag encoding.

Download – Example Custom Command Package ›

Presentation – Extend Tagformance Testing Capability with Custom Commands

Download a quick overview on Tagformance Pro Custom Commands feature including application examples.