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The first ever Global RAIN RFID Tyre Expo - Recap
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The third Engage Again Virtual Conference by AIM and RAIN Alliance took place September 8-9, 2021 and this time, it was co-located with the first ever RAIN RFID Tyre Expo – an event solely dedicated to the technology and use cases of RAIN RFID enabled tyres. The Tyre Expo was targeted for people from all aspects of the tyre world including tyre manufacturers, distributors, dealers, and vehicle makers as well as technology and solution providers.

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RAIN Man's Letter to Santa, 2018
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Dear Santa, end of 2017 I was nervous about the talent pool in our business. Turns out I just wasn’t completely in the loop. In 2018 both the RAIN name and RAIN market enjoyed a well deserved boost. Best of all, there seems to be a consensus among manufacturers, brands and retailers that source tagging is the way to go. But - here are my wishes for a wonderful year 2019!

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