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RAIN RFID Speeds Up Season Cycles of Apparel Value Chain
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I had the pleasure of attending a networking event of Americas Apparel Producers’ Network - AAPN a few weeks ago. The presentation topics and discussions ranged from lighter reminiscences of past gatherings to hard core statistics around today’s retail.

As a take-away I thought a grim view was painted of the main stream apparel value chain of brand owners and retailers. This traditional apparel retail value chain seems slow and rigid; and is definitely challenged by online sales and vertically integrated fast fashion companies. Recently I’ve also heard presentations from a couple of vertically integrated retail chains – with focus on their RAIN RFID projects. Those stories painted a more positive view of the retail value chain.

Read on to see how these two opposite forecasts might merge.

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