The RAIN RFID market has been growing nicely throughout the latest years. The latest news is that last year a total of 15.4 billion RAIN ICs were sold – and we are nicely on track for more than 20 billion in 2020. At the same time, the market penetration is still very low, so there is plenty of room to grow. We can already see 100 billion tags a year in the horizon. Then maybe another ten more years, and we will be at 1 trillion. However, several things in our thinking will need to change for that to happen.Read more →
Something worried me before my first daughter’s arrival, something I had been already warned: “Babies are born without a handbook”. I am used to working with procedures, methodologies or at least to have some standards to follow; and now I was going to face the most demanding challenge in my life without any kind of guidance. But do babies and RFID actually have something in common?Read more →
After over 18 months of hard work, the TIPP work group under the GS1 Global Office has now released the Tagged Item Performance Protocol (TIPP) for global usage. The guideline focuses on readability of tagged items, supports all the global RAIN RFID frequencies, and also comes with additional supportive documentation to make the adoption process easier.
Many experts have invested a considerable amount of time in the creation of this guideline, and I am personally pleased with the outcome. The feedback that I’ve already collected leads me to believe that the standard lays out useful guidance also for RAIN RFID projects outside of the retail sector. Read on to learn what this standard means for the industry and end users.Read more →
I work as the CEO of Voyantic, a company that specializes in RFID test and measurement equipment. Since our systems are used by hundreds of companies around the world, we often come across cases where a customer needs our help to verify that their tags work as they should. This is a story about a case where things went wrong…Read more →
Dear reader, my name is Lluis Bueno, and I love RFID. Do you? I belong to the Spanish company NextPoints, and I have met hundreds of professionals and companies working in the RFID market without any passion for the technology… and most of them are not working in the RFID market anymore. So, why is love required for RFID business to survive?Read more →
Retail RFID seems to get the most limelight in the RFID industry at the moment. And that is not surprising because of its huge tag volumes and growth rates. But there are many other industries that are benefiting from RFID use as well. One of my personal favorites is the aerospace industry. To serve this industry, an ecosystem of RFID technology providers has emerged. In addition, the ecosystem has generated business opportunities for the supporting industry.Read more →
Omni-channel retail, pharma serialization, internet of things, M2M, NFC – the world never runs out of buzz words that get us all worked up and excited. Then come the budgeting rounds and so many again overestimate the next year revenue growth, setting the sails towards the next disappointment. What is so difficult about it - how to see the forest from the trees?
I would keep my nose directed forward but also take care to learn from the past. Read on to grasp some of the past mistakes.Read more →