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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.


Zwei Faktoren die verhindern, dass Anwender von RFID RAIN Systemen von den Verfügbarkeit der höheren ETSI-Frequenzen profitieren
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Im Januar 2016 hatte ich einen Blog darüber geschrieben, wie RAIN RFID-Unternehmen ihre Interessen vor allem in Europa vertreten sollten. Die Regulierung der Frequenzzuteilung schreitet langsam voran und jetzt, zweieinhalb Jahre später, ist es mir eine große Freude festzustellen, dass die bisherigen Ergebnisse beeindruckend sind. Lassen Sie uns einen Blick darauf werfen, wie die Nutzung des höheren ETSI-Frequenzbandes möglicherweise die Art und Weise der Optimierung des Tagging verändert. Sicherlich werden sich diese Änderungen nicht unmittelbar bemerkbar machen. Mein Beitrag hebt zwei Faktoren hervor die derzeit einen unmittelbaren Vorteil dieser neuen Verordnung für den Anwender behindern.

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Two Factors that Currently Prevent RAIN RFID End Users from Benefiting of the Upper ETSI Band
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In January 2016 I wrote a blog about how RAIN RFID companies should defend their interests especially in Europe. Frequency regulation moves forward slowly, and now 2,5 years later it gives me great pleasure to conclude that the results so far are rather impressive. Let’s have a look at how the upper ETSI band potentially changes the way tagging is optimized. Surely the change is not immediate, and my story further highlights two factors that currently prevent end users from benefiting from this new regulation.

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The ETSI Upper Band Has Arrived! What Happens Then?
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The October 11th 2018 was a day of small celebration in the RFID industry. Celebration, because on that date, the European Commission published their positive implementing decision about the 915-921 MHz frequency band in Europe. Small, because it came out as somewhat of a compromise in the end allowing less than anticipated new channels, and in coexistence with other IoT and short range devices. What happens then?

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Connections Summit Brings RAIN RFID, NFC, and AIDC Together
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Both RAIN RFID and NFC have been focusing on their own applications and they don’t seem to have much in common. However, the two technologies have a common goal: they strive to be means for connecting items to the cloud. And the technologies don’t really compete against each other. So, it makes perfect sense that the two industries started to pull into one direction. That is why the RAIN RFID Alliance, the NFC Forum and AIM Global joined forces to arrange the first Connections Summit at the Google campus in Sunnyvale, California.

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日本のコンビニエンスストアがRAIN RFIDの導入に適している4つのファクター
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Nikkei Asian Review に、日本の大手コンビニエンスストアが深刻な人手不足を解消するためにRFIDの導入を検討しているという記事がリリースされた。まず、個人的に私は日本が大好きであること、次に私はこれまでRAIN RFIDをリテール市場で展開させることに多大なる尽力をしてきている。しかしながら今回の発表には驚かせられた。その理由を説明したい。

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Four Factors That Make Japan the Perfect Place to Deploy RAIN RFID in Convenience Stores
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The Nikkei Asian Review released a story about how some of the largest Japanese convenience stores plan to deploy RFID as a fix to severe labor shortage. Firstly, I am personally a huge fan of Japan and secondly, I’ve done quite a bit of work to speed up RAIN RFID deployments in the retail market. Still this announcement from Japan took me by surprise, and let me explain why. Nikkei Asian Review: New RFID self-checkout systems will eliminate the need to scan each item individually, helping to cope with a severe lack of manpower. Unconventional Motivation This is the fi... Read more →

RFID, Love or Die
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Dear reader, my name is Lluis Bueno, and I love RFID. Do you? I belong to the Spanish company NextPoints, and I have met hundreds of professionals and companies working in the RFID market without any passion for the technology… and most of them are not working in the RFID market anymore. So, why is love required for RFID business to survive?

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How to Win Sales with Good RAIN RFID Test Data
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When selling RAIN RFID tags: wouldn’t it be great to prove that the proposed tag is really the best possible for the customer’s application; and not just send out loads of free samples hoping that customers test them properly? And when purchasing: wouldn’t it be great to have comparable data of how each tag works in your application instead of “our tags are the best ones, you can trust us” statements?

Guess what: it is possible, and in most cases the sales person or buyer just needs to know what to ask. Tag developers have a lot of characterization data ready. Read on to see how to leverage that data following the 3-step approach!

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