Both RAIN RFID and NFC have been focusing on their own applications and they don’t seem to have much in common. However, the two technologies have a common goal: they strive to be means for connecting items to the cloud. And the technologies don’t really compete against each other. So, it makes perfect sense that the two industries started to pull into one direction. That is why the RAIN RFID Alliance, the NFC Forum and AIM Global joined forces to arrange the first Connections Summit at the Google campus in Sunnyvale, California.Read more →
Evolution of organisms is one broadly accepted theory. Let me walk you through the many phases evolution has taken when it comes to RAIN RFID tag testing. How we got from RCS to TIPP and where are we heading?Read more →
Nikkei Asian Review に、日本の大手コンビニエンスストアが深刻な人手不足を解消するためにRFIDの導入を検討しているという記事がリリースされた。まず、個人的に私は日本が大好きであること、次に私はこれまでRAIN RFIDをリテール市場で展開させることに多大なる尽力をしてきている。しかしながら今回の発表には驚かせられた。その理由を説明したい。Read more →
Dear reader, my name is Lluis Bueno, and I love RFID. Do you? I belong to the Spanish company NextPoints, and I have met hundreds of professionals and companies working in the RFID market without any passion for the technology… and most of them are not working in the RFID market anymore. So, why is love required for RFID business to survive?Read more →
When selling RAIN RFID tags: wouldn’t it be great to prove that the proposed tag is really the best possible for the customer’s application; and not just send out loads of free samples hoping that customers test them properly? And when purchasing: wouldn’t it be great to have comparable data of how each tag works in your application instead of “our tags are the best ones, you can trust us” statements?
Guess what: it is possible, and in most cases the sales person or buyer just needs to know what to ask. Tag developers have a lot of characterization data ready. Read on to see how to leverage that data following the 3-step approach!Read more →