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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.



Designing a RAIN RFID Sensor. Simple, or Is It?
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Combine identification, sensors, low cost and years of life time together and you certainly end up with a disruptive mixture that is set to boil over in the near future. RAIN RFID sensors may not be a huge market just yet, but we can see many companies putting a lot of development effort on them. Read on to see an introduction to the six topologies that I’ve seen utilized so far.

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Helping The Boss to Arrive at the Correct Decisions; In-house Selling of RAIN RFID Test Equipment
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Selling is a noble form of art, which takes slightly different forms when selling to a customer (out-house) or to a colleague (in-house). Luckily both the directions go by the same principles. The twist in general is whether that special someone is already looking for a solution and is therefore on the buying mode, or not looking and even in the I-have-other-priorities-such-as-protecting-the-cash mode. Read more to learn how to successfully navigate the in-house sales process to reach the desired outcome!

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Is Now the Time for Passive RFID Sensing?
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One of the hot topics at this year’s RFID Journal Live! trade show in San Diego was passive RFID sensing. The show featured several new sensor products from companies like RF Micron, Smartrac, Phase IV Engineering, Farsens, and many others. But what is passive RFID sensing all about? And should you already be working with it?

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