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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.


RFID Triumph at Macy's: More Sales with Higher Margins - GS1 Connect 2016 Recap
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It was my third time to attend the GS1 Connect event; this time in Washington, DC from 31st May through 3rd June. The event was loaded with an impressive conference menu and a larger exhibition area than in the Austin event last year, although with less exhibiting companies than previously. RFID was well presented - read on to see what I am taking home from that perspective.

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RFID, Love or Die
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Dear reader, my name is Lluis Bueno, and I love RFID. Do you? I belong to the Spanish company NextPoints, and I have met hundreds of professionals and companies working in the RFID market without any passion for the technology… and most of them are not working in the RFID market anymore. So, why is love required for RFID business to survive?

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What Gen2v2 Security Offers for RAIN RFID Applications
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In October 2013, the management board of GS1 ratified EPC Gen2v2, a new version of the widely used Gen2 UHF RFID standard. Gen2v2 is backwards compatible with Gen2 but adds a number of new features for consumer privacy, authenticating tags and readers, tag memory management, and electronic article surveillance (EAS). These new features ease the adoption of RFID especially in application areas where the tag carries more information than only its identification. Let’s have a more detailed look at one new key feature of Gen2v2: authentication.

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RFID Companies Should Stand United to Defend the RFID ETSI Frequencies – We Are Not Out of the Woods Yet
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Listen up now Alien, Avery Dennison, GE, Honeywell, Intel, Impinj, NXP, Metro, Smartrac, SML, SATO, Tesco and Zebra. You have a world of hurt coming in - the ETSI UHF RFID band might get cannibalized, and you cannot afford it. We are facing a serious situation where other technologies may cripple the-already-narrow RFID ETSI band. Read on to learn more what you should do to defend your business.

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Avoiding the Next RFID Hype Rounds by Learning from the Past
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Omni-channel retail, pharma serialization, internet of things, M2M, NFC – the world never runs out of buzz words that get us all worked up and excited. Then come the budgeting rounds and so many again overestimate the next year revenue growth, setting the sails towards the next disappointment. What is so difficult about it - how to see the forest from the trees?

I would keep my nose directed forward but also take care to learn from the past. Read on to grasp some of the past mistakes.

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Helping The Boss to Arrive at the Correct Decisions; In-house Selling of RAIN RFID Test Equipment
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Selling is a noble form of art, which takes slightly different forms when selling to a customer (out-house) or to a colleague (in-house). Luckily both the directions go by the same principles. The twist in general is whether that special someone is already looking for a solution and is therefore on the buying mode, or not looking and even in the I-have-other-priorities-such-as-protecting-the-cash mode. Read more to learn how to successfully navigate the in-house sales process to reach the desired outcome!

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