Omni-channel retail, pharma serialization, internet of things, M2M, NFC – the world never runs out of buzz words that get us all worked up and excited. Then come the budgeting rounds and so many again overestimate the next year revenue growth, setting the sails towards the next disappointment. What is so difficult about it - how to see the forest from the trees?
I would keep my nose directed forward but also take care to learn from the past. Read on to grasp some of the past mistakes.
Selling is a noble form of art, which takes slightly different forms when selling to a customer (out-house) or to a colleague (in-house). Luckily both the directions go by the same principles. The twist in general is whether that special someone is already looking for a solution and is therefore on the buying mode, or not looking and even in the I-have-other-priorities-such-as-protecting-the-cash mode. Read more to learn how to successfully navigate the in-house sales process to reach the desired outcome!