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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.


Future-proofing RAIN Connectivity
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The RAIN RFID market has been growing nicely throughout the latest years. The latest news is that last year a total of 15.4 billion RAIN ICs were sold – and we are nicely on track for more than 20 billion in 2020. At the same time, the market penetration is still very low, so there is plenty of room to grow. We can already see 100 billion tags a year in the horizon. Then maybe another ten more years, and we will be at 1 trillion. However, several things in our thinking will need to change for that to happen.

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RAIN Man's Letter to Santa, 2018
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Dear Santa, end of 2017 I was nervous about the talent pool in our business. Turns out I just wasn’t completely in the loop. In 2018 both the RAIN name and RAIN market enjoyed a well deserved boost. Best of all, there seems to be a consensus among manufacturers, brands and retailers that source tagging is the way to go. But - here are my wishes for a wonderful year 2019!

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Zwei Faktoren die verhindern, dass Anwender von RFID RAIN Systemen von den Verfügbarkeit der höheren ETSI-Frequenzen profitieren
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Im Januar 2016 hatte ich einen Blog darüber geschrieben, wie RAIN RFID-Unternehmen ihre Interessen vor allem in Europa vertreten sollten. Die Regulierung der Frequenzzuteilung schreitet langsam voran und jetzt, zweieinhalb Jahre später, ist es mir eine große Freude festzustellen, dass die bisherigen Ergebnisse beeindruckend sind. Lassen Sie uns einen Blick darauf werfen, wie die Nutzung des höheren ETSI-Frequenzbandes möglicherweise die Art und Weise der Optimierung des Tagging verändert. Sicherlich werden sich diese Änderungen nicht unmittelbar bemerkbar machen. Mein Beitrag hebt zwei Faktoren hervor die derzeit einen unmittelbaren Vorteil dieser neuen Verordnung für den Anwender behindern.

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Two Factors that Currently Prevent RAIN RFID End Users from Benefiting of the Upper ETSI Band
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In January 2016 I wrote a blog about how RAIN RFID companies should defend their interests especially in Europe. Frequency regulation moves forward slowly, and now 2,5 years later it gives me great pleasure to conclude that the results so far are rather impressive. Let’s have a look at how the upper ETSI band potentially changes the way tagging is optimized. Surely the change is not immediate, and my story further highlights two factors that currently prevent end users from benefiting from this new regulation.

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The ETSI Upper Band Has Arrived! What Happens Then?
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The October 11th 2018 was a day of small celebration in the RFID industry. Celebration, because on that date, the European Commission published their positive implementing decision about the 915-921 MHz frequency band in Europe. Small, because it came out as somewhat of a compromise in the end allowing less than anticipated new channels, and in coexistence with other IoT and short range devices. What happens then?

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Ethan Hunt Manages RFID Mission Impossible in a Men's Room
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Movies have an escapist quality that allows us to explore places, lives and times that are not our own. People in the entertainment film industry embrace new technologies and push them forward to achieve new ways of creating effects and ways to think about technology. Unfortunately, in many instances, the devil is in the details which the directors conveniently omit or forget. On the other hand, their objective is not to make a documentary after all and offending a minor (albeit informed!) crowd is a calculated risk. To this crowd, and the general public, the latest Mission Impossible movie offered a glimpse into RFID.

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RFID Highlights from the GS1 Connect 2018 - Cut Chargebacks and Delight the Consumer
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Roughly 1,000 attendees headed to Phoenix Arizona this year for the GS1 Connect conference. The JW Marriot Desert Ridge provided a convenient and relaxed environment where retailers, suppliers and solution providers mingled for three days. I attended a number of sessions on the conference program and here are my highlights from select speakers.

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RAIN RFID Maturing, BLE on the Rise – Report from RFID Journal Live! 2018
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I have been going to the biggest RFID shows for 12 years now. In 2007, it was RFID World in Grapevine, TX. And for the last ten years, it has been RFID Journal Live!. Once again, I flew to Orlando to find out what is new and exciting in RFID. And I have to conclude that not much. Which is pretty much what I also said last year. But - there was something new after all.

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Connections Summit Brings RAIN RFID, NFC, and AIDC Together
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Both RAIN RFID and NFC have been focusing on their own applications and they don’t seem to have much in common. However, the two technologies have a common goal: they strive to be means for connecting items to the cloud. And the technologies don’t really compete against each other. So, it makes perfect sense that the two industries started to pull into one direction. That is why the RAIN RFID Alliance, the NFC Forum and AIM Global joined forces to arrange the first Connections Summit at the Google campus in Sunnyvale, California.

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RAIN Man's Letter to Santa, 2017
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Dear Santa, I saw you at the shopping mall just the other day but you were occupied with other business, so I left you alone. I’ll give you ten points for the impressive entourage! How has year 2017 been for you? Good funnel and outlook for 2018, or is that still too far away to say? Me? Thanks, family is good, the dog and the house as well. However, as the next year is again just around the corner, I really wanted to write you this letter from the RAIN man’s perspective. Please Help Retain the Talents Both in your orga... Read more →