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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.


The ETSI Upper Band Has Arrived! What Happens Then?
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The October 11th 2018 was a day of small celebration in the RFID industry. Celebration, because on that date, the European Commission published their positive implementing decision about the 915-921 MHz frequency band in Europe. Small, because it came out as somewhat of a compromise in the end allowing less than anticipated new channels, and in coexistence with other IoT and short range devices. What happens then?

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Ethan Hunt Manages RFID Mission Impossible in a Men's Room
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Movies have an escapist quality that allows us to explore places, lives and times that are not our own. People in the entertainment film industry embrace new technologies and push them forward to achieve new ways of creating effects and ways to think about technology. Unfortunately, in many instances, the devil is in the details which the directors conveniently omit or forget. On the other hand, their objective is not to make a documentary after all and offending a minor (albeit informed!) crowd is a calculated risk. To this crowd, and the general public, the latest Mission Impossible movie offered a glimpse into RFID.

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RFID Highlights from the GS1 Connect 2018 - Cut Chargebacks and Delight the Consumer
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Roughly 1,000 attendees headed to Phoenix Arizona this year for the GS1 Connect conference. The JW Marriot Desert Ridge provided a convenient and relaxed environment where retailers, suppliers and solution providers mingled for three days. I attended a number of sessions on the conference program and here are my highlights from select speakers.

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RAIN RFID Maturing, BLE on the Rise – Report from RFID Journal Live! 2018
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I have been going to the biggest RFID shows for 12 years now. In 2007, it was RFID World in Grapevine, TX. And for the last ten years, it has been RFID Journal Live!. Once again, I flew to Orlando to find out what is new and exciting in RFID. And I have to conclude that not much. Which is pretty much what I also said last year. But - there was something new after all.

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Connections Summit Brings RAIN RFID, NFC, and AIDC Together
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Both RAIN RFID and NFC have been focusing on their own applications and they don’t seem to have much in common. However, the two technologies have a common goal: they strive to be means for connecting items to the cloud. And the technologies don’t really compete against each other. So, it makes perfect sense that the two industries started to pull into one direction. That is why the RAIN RFID Alliance, the NFC Forum and AIM Global joined forces to arrange the first Connections Summit at the Google campus in Sunnyvale, California.

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RAIN Man's Letter to Santa, 2017
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Dear Santa, I saw you at the shopping mall just the other day but you were occupied with other business, so I left you alone. I’ll give you ten points for the impressive entourage! How has year 2017 been for you? Good funnel and outlook for 2018, or is that still too far away to say? Me? Thanks, family is good, the dog and the house as well. However, as the next year is again just around the corner, I really wanted to write you this letter from the RAIN man’s perspective. Please Help Retain the Talents Both in your orga... Read more →

What Do Babies and RFID Have in Common?
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Something worried me before my first daughter’s arrival, something I had been already warned: “Babies are born without a handbook”. I am used to working with procedures, methodologies or at least to have some standards to follow; and now I was going to face the most demanding challenge in my life without any kind of guidance. But do babies and RFID actually have something in common?

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When Buying Tags - Ask the Right Questions
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I frequently lecture in RFID training events and every now and then a question comes up from RFID users and system integrators: “When buying RAIN RFID tags, what should we ask from suppliers, and what should we tell to the potential supplier?”. I asked the same question from some RFID tag manufacturers and spiced the answers up with my own experiences and collected the following summary from the answers.

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