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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.


RAIN RFID Speeds Up Season Cycles of Apparel Value Chain
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I had the pleasure of attending a networking event of Americas Apparel Producers’ Network - AAPN a few weeks ago. The presentation topics and discussions ranged from lighter reminiscences of past gatherings to hard core statistics around today’s retail.

As a take-away I thought a grim view was painted of the main stream apparel value chain of brand owners and retailers. This traditional apparel retail value chain seems slow and rigid; and is definitely challenged by online sales and vertically integrated fast fashion companies. Recently I’ve also heard presentations from a couple of vertically integrated retail chains – with focus on their RAIN RFID projects. Those stories painted a more positive view of the retail value chain.

Read on to see how these two opposite forecasts might merge.

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GS1 Releases the TIPP Global Guideline - Streamlines RAIN RFID Adoption in Retail and Fosters Tagging Innovations
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After over 18 months of hard work, the TIPP work group under the GS1 Global Office has now released the Tagged Item Performance Protocol (TIPP) for global usage. The guideline focuses on readability of tagged items, supports all the global RAIN RFID frequencies, and also comes with additional supportive documentation to make the adoption process easier.

Many experts have invested a considerable amount of time in the creation of this guideline, and I am personally pleased with the outcome. The feedback that I’ve already collected leads me to believe that the standard lays out useful guidance also for RAIN RFID projects outside of the retail sector. Read on to learn what this standard means for the industry and end users.

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TIPP Offers Both Low-Hanging Fruits and Long-Term Efficiencies for Everyone in the Retail Supply Chain
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In the name of vendor compliance, many suppliers and brand owners are facing new RAIN RFID related product tagging requirements from their retailer customers. The new standard harmonizes these requirements, bringing transparency and new cost-efficiencies within grasp of all parties. Continue reading to catch some more good news coming your way!

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RAIN RFID, UHF RFID, EPC RFID, ... - Confused by the Different Names?
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I am frequently lecturing to RFID users and technology providers about quality and performance in RFID. Every now and then a question about the terminology comes up. RFID technology has developed through several paths and as a result there are a lot of names and definitions for RFID. A beloved child has many names, says a Finnish proverb. Understanding the different points of view in naming and the origins of the terminology help to understand the many names.

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RFID Triumph at Macy's: More Sales with Higher Margins - GS1 Connect 2016 Recap
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It was my third time to attend the GS1 Connect event; this time in Washington, DC from 31st May through 3rd June. The event was loaded with an impressive conference menu and a larger exhibition area than in the Austin event last year, although with less exhibiting companies than previously. RFID was well presented - read on to see what I am taking home from that perspective.

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RFID, Love or Die
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Dear reader, my name is Lluis Bueno, and I love RFID. Do you? I belong to the Spanish company NextPoints, and I have met hundreds of professionals and companies working in the RFID market without any passion for the technology… and most of them are not working in the RFID market anymore. So, why is love required for RFID business to survive?

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What Gen2v2 Security Offers for RAIN RFID Applications
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In October 2013, the management board of GS1 ratified EPC Gen2v2, a new version of the widely used Gen2 UHF RFID standard. Gen2v2 is backwards compatible with Gen2 but adds a number of new features for consumer privacy, authenticating tags and readers, tag memory management, and electronic article surveillance (EAS). These new features ease the adoption of RFID especially in application areas where the tag carries more information than only its identification. Let’s have a more detailed look at one new key feature of Gen2v2: authentication.

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RFID Companies Should Stand United to Defend the RFID ETSI Frequencies – We Are Not Out of the Woods Yet
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Listen up now Alien, Avery Dennison, GE, Honeywell, Intel, Impinj, NXP, Metro, Smartrac, SML, SATO, Tesco and Zebra. You have a world of hurt coming in - the ETSI UHF RFID band might get cannibalized, and you cannot afford it. We are facing a serious situation where other technologies may cripple the-already-narrow RFID ETSI band. Read on to learn more what you should do to defend your business.

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