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How well do you know your RFID tags?
Turn performance limitations into Competitive Advantage.


日本のコンビニエンスストアがRAIN RFIDの導入に適している4つのファクター
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Nikkei Asian Review に、日本の大手コンビニエンスストアが深刻な人手不足を解消するためにRFIDの導入を検討しているという記事がリリースされた。まず、個人的に私は日本が大好きであること、次に私はこれまでRAIN RFIDをリテール市場で展開させることに多大なる尽力をしてきている。しかしながら今回の発表には驚かせられた。その理由を説明したい。

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Four Factors That Make Japan the Perfect Place to Deploy RAIN RFID in Convenience Stores
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The Nikkei Asian Review released a story about how some of the largest Japanese convenience stores plan to deploy RFID as a fix to severe labor shortage. Firstly, I am personally a huge fan of Japan and secondly, I’ve done quite a bit of work to speed up RAIN RFID deployments in the retail market. Still this announcement from Japan took me by surprise, and let me explain why. Nikkei Asian Review: New RFID self-checkout systems will eliminate the need to scan each item individually, helping to cope with a severe lack of manpower. Unconventional Motivation This is the fi... Read more →

GS1 Releases the TIPP Global Guideline - Streamlines RAIN RFID Adoption in Retail and Fosters Tagging Innovations
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After over 18 months of hard work, the TIPP work group under the GS1 Global Office has now released the Tagged Item Performance Protocol (TIPP) for global usage. The guideline focuses on readability of tagged items, supports all the global RAIN RFID frequencies, and also comes with additional supportive documentation to make the adoption process easier.

Many experts have invested a considerable amount of time in the creation of this guideline, and I am personally pleased with the outcome. The feedback that I’ve already collected leads me to believe that the standard lays out useful guidance also for RAIN RFID projects outside of the retail sector. Read on to learn what this standard means for the industry and end users.

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TIPP Offers Both Low-Hanging Fruits and Long-Term Efficiencies for Everyone in the Retail Supply Chain
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In the name of vendor compliance, many suppliers and brand owners are facing new RAIN RFID related product tagging requirements from their retailer customers. The new standard harmonizes these requirements, bringing transparency and new cost-efficiencies within grasp of all parties. Continue reading to catch some more good news coming your way!

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RFID Triumph at Macy's: More Sales with Higher Margins - GS1 Connect 2016 Recap
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It was my third time to attend the GS1 Connect event; this time in Washington, DC from 31st May through 3rd June. The event was loaded with an impressive conference menu and a larger exhibition area than in the Austin event last year, although with less exhibiting companies than previously. RFID was well presented - read on to see what I am taking home from that perspective.

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RFID Companies Should Stand United to Defend the RFID ETSI Frequencies – We Are Not Out of the Woods Yet
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Listen up now Alien, Avery Dennison, GE, Honeywell, Intel, Impinj, NXP, Metro, Smartrac, SML, SATO, Tesco and Zebra. You have a world of hurt coming in - the ETSI UHF RFID band might get cannibalized, and you cannot afford it. We are facing a serious situation where other technologies may cripple the-already-narrow RFID ETSI band. Read on to learn more what you should do to defend your business.

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Why RFID TIPP Grading is Great News for the Retailers Worldwide
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What does EU tax harmonization, war in Ukraine and TIPP adoption have in common? All three appear to be stagnant battlefronts with plenty of hard work done behind the scenes but minor visible progress to outsiders. Is there something wrong with the world order, how to move forward? Relax, take a sip of Dr. Pepper and read on to see why and how TIPP will prevail.

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Avoiding the Next RFID Hype Rounds by Learning from the Past
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Omni-channel retail, pharma serialization, internet of things, M2M, NFC – the world never runs out of buzz words that get us all worked up and excited. Then come the budgeting rounds and so many again overestimate the next year revenue growth, setting the sails towards the next disappointment. What is so difficult about it - how to see the forest from the trees?

I would keep my nose directed forward but also take care to learn from the past. Read on to grasp some of the past mistakes.

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Helping The Boss to Arrive at the Correct Decisions; In-house Selling of RAIN RFID Test Equipment
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Selling is a noble form of art, which takes slightly different forms when selling to a customer (out-house) or to a colleague (in-house). Luckily both the directions go by the same principles. The twist in general is whether that special someone is already looking for a solution and is therefore on the buying mode, or not looking and even in the I-have-other-priorities-such-as-protecting-the-cash mode. Read more to learn how to successfully navigate the in-house sales process to reach the desired outcome!

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